The problem
The shelf gap is bigger
than anyone admits.
These numbers aren't projections. They're what's happening in stores right now, across every chain.
Retail revenue evaporated every year because product simply isn't on the shelf when shoppers show up.
At any given moment, 1 in 12 SKUs is out of stock — a number that spikes to 15%+ during peak periods.
Most shoppers don't wait. They grab a competitor's product or leave. You lose the sale and the loyalty.
New brands have roughly 90 days to prove sell-through velocity. Poor shelf execution can kill a launch before it starts.
How it works
Digitize the Store Walk.
Set coverage once. We deploy, capture, and analyze — structured data back in your dashboard the same day.
Define your campaign
Set your budget, audit frequency, and store coverage. Our algorithm instantly calculates your estimated audit volume — no guesswork.
We deploy the network
PlanoIQ matches each store to a nearby verified auditor. They visit, capture photo documentation, and submit — all to your specification.
AI analyzes every photo
Our computer vision engine processes each submission — detecting product presence, planogram compliance, out-of-stocks, and competitor activity.
Receive your report
Structured data in your dashboard within 6 hours of each store visit. On-shelf rate, compliance scores, issue flags — all actionable, all store-level.
Computer vision
meets retail.
Every photo submitted by our auditors is processed by our proprietary computer vision engine. It detects your products on-shelf, checks planogram compliance, flags out-of-stocks and misplacements — and tracks competitor activity — all automatically.
Built for the entire
retail ecosystem.
Whether you own the product, manage the account, or deliver the goods — PlanoIQ gives you the ground truth you need to win.
nationwide
Sample report
See exactly what
you'll receive.
Full reports include store-level breakdowns, shelf photos, and competitor activity.
Audit detected it.
Fix Dispatch closes the loop.
From the moment an issue appears in your dashboard, choose how fast a verified merchandiser is dispatched to fix it. One click. No coordination overhead.
Issue flagged in your dashboard. A verified merchandiser is dispatched and en route within 24 hours.
Balanced speed and cost. Your fix is queued and dispatched within 3 business days of issue detection.
Bundle fixes with your next scheduled audit visit. Lower cost, coordinated with existing coverage.
* Fix Dispatch visits are billed separately from Audit Campaigns. Per-fix pricing varies by location and market.
Fix Dispatch launches Q3 2026 — early access for existing PlanoIQ customers.
Pricing
Launch store audit campaigns
like ads.
Set your monthly budget and visit cadence — we'll show you exactly what you get.
verified store visit
Scales with volume · new accounts from $29.99
T1 $29.99 · T2 $22.99 · T3 $16.99 · T4 $9.99
Every visit includes
No contracts, no seat licenses. Spend is deducted only after visits are completed and verified. Your campaign pauses automatically if the cap is reached.
Need a custom rate? Talk to us.
Build your campaign
Monthly budget
$1,000Visit cadence
Est. campaign
Visits / mo
Stores
Rate
You are charged only as verified visits are completed.
The cost of retail blindness.
Millions of dollars are lost every year because brands simply can't see what's happening at the store level.
"We paid for a 6-month trial in a high-visibility retailer, only to get discontinued. Why? Because 1/3rd of the stores never took the product out of the backroom. We had no idea until it was too late."
"We landed nationwide distribution, but couldn't afford to hire a massive field team to verify it. We just had to accept out-of-stocks as a 'cost of doing business' while losing thousands every day."
"Our distributor told us our displays were 100% compliant. When we finally got eyes on the store, half of them were empty or broken. We were fighting for shelf space completely blind."
Frequently asked questions
Everything brands ask before booking a demo.
- PlanoIQ delivers photo-verified shelf audit reports in less than 48 hours from when you place an order. Most single-store audits are completed and returned within 24 hours; multi-store campaigns are sequenced so every report is in your hands inside the 48-hour window.
- PlanoIQ runs audits across every major US retail chain, including Walmart, Target, Kroger, CVS, Walgreens, Whole Foods, Costco, Sam's Club, Publix, Albertsons, Safeway, H-E-B, Meijer, Wegmans, Dollar General, Rite Aid, and additional regional chains. If your product is on a shelf in the US, we can audit it.
- PlanoIQ uses a budget-first pricing model: you set the spend, we tell you how many stores and how many audits per store that buys. Visits start from $9.99 at higher volume tiers (up to $29.99 for new accounts). There are no enterprise contracts and no annual minimums. Pricing scales with store count, volume tier, and audit cadence (one-off, weekly, bi-weekly, or monthly). Every demo includes a free 10-store audit so you can see the report quality before paying anything.
- PlanoIQ uses a vetted network of professional field auditors. Every auditor is identity-verified, GPS check-in is enforced at the store, and each task requires photos that pass automated moderation before being included in a report. Captured photos carry GPS coordinates and timestamps so the audit chain of custody is verifiable.
- Every report is a structured PDF containing GPS-tagged photos of the shelf or display, capture timestamps, AI-detected brands and issue tags (out-of-stock, low stock, planogram drift, signage, pricing, damage), auditor notes, and a verification hash. Reports are downloadable directly from the PlanoIQ dashboard and can be shared with retail partners or internal teams.
- PlanoIQ detects out-of-stock (OOS), low stock, planogram non-compliance, facing and gap issues, missing or incorrect price tags, missing promotional signage, blocked or obstructed product, fixture damage, and competitor encroachment. Each issue is tagged in the report so you can prioritize fixes by severity.
- PlanoIQ is built for CPG brands, distributors, and retail merchandising teams that need fast, photo-verified visibility into how their products show up in stores — without hiring or managing a field rep network. It is used by emerging and established brands across food and beverage, beauty, personal care, household, and more.
The Proof is in the Pictures
Want to see your shelves in 10 stores by tomorrow?
No enterprise contracts. No massive upfront commitments. Just tell us where your product is supposed to be, and we'll send you the ground truth.