The PlanoIQ Blog
Shelf intelligence, retail execution, and merchandising insights for CPG brands that want to win at the shelf.
What Should a Retail Shelf Audit Report Include?
A shelf audit report should do more than flag a problem. It should show where it happened, which products were affected, and the evidence behind each finding. Here’s what CPG brands should look for, from shelf photos and pricing checks to human review and follow-up.
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Retail Sales Data vs. Shelf Audits: What Each Can Tell You
Your sales reports show what sold—but can they explain why sales dropped? Learn what retail sales data and shelf audits each reveal, where their limits are, and how to use both to investigate availability, pricing, and promotional execution.
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How to Monitor Retail Stores Without Hiring a Nationwide Field Team
How do you check that your products are stocked, correctly priced, and easy to find across retail locations? This guide explains how CPG brands can use store audits and photo reports to monitor shelf conditions without managing their own field teams.
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How Much Do Retail Shelf Audits Cost?
The price per visit is only part of the picture. Learn what goes into a retail shelf audit budget, which checks matter for your brand, and how targeted follow-up can help you make the most of your spending.
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Launching in a New Retail Chain? A 30-, 60-, and 90-Day Shelf Audit Plan
You secured the retail listing—but what will shoppers actually find? From missing variants to incorrect shelf labels, small execution gaps can undermine a launch. Here’s how to check what’s happening in stores, follow up on issues, and prepare for your next buyer review.
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Retail Shelf Audit Checklist: What CPG Brands Should Check in Every Store
What should a CPG brand check during a store visit? This shelf audit checklist covers availability, presentation, pricing, promotions, and evidence for follow-up.
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Being Listed Is Not the Same as Being Visible
A product can be listed in retail and still be hard to find on shelf. This article explains why shelf visibility matters for CPG brands, how retail execution breaks down in stores, and why being available is not always the same as being visible.
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